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Eleven pricing strategies that confuse consumers

Eleven pricing strategies that confuse consumers

There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right

2014-08-14
The flavor of Dominica coffee with pure and soft aroma describes the degree of grinding, taste, taste, baking degree.

The flavor of Dominica coffee with pure and soft aroma describes the degree of grinding, taste, taste, baking degree.

In the early 18th century, coffee was introduced to Domiga from Martinique, and fine coffee was produced in the north represented by Hibao and in the south, including Okayabani Santo Domingo. Among them, the coffee produced by Santo Domingo and Barney, which is almost synonymous with domiga coffee, is a world-famous high-quality coffee. Santo Domingo coffee, which is characterized by freshness and elegance,

2016-10-08
Coffee shop management to see the orientation of Ye shop style

Coffee shop management to see the orientation of Ye shop style

A lot of people want to open a coffee shop. But.... Most people open coffee bars for ten minutes. Millions of flowers. What you get. It's just a standard for setting up a program.. The equipment of the merchant. And the blowing sleep of the raw material merchants. It is only with this kind of design that there will be a special design. The ceiling should be decorated, the floor should be decorated, the walls should be decorated, and the bar should be decorated.

2014-11-03
Different factions of coffee market, horse racing enclosure, local cafes fall into an endless cycle.

Different factions of coffee market, horse racing enclosure, local cafes fall into an endless cycle.

I'm either at the cafe or on my way to the cafe. Listeners may curl their lips and say disapprovingly that the catchphrase, which represents American coffee culture, has become OUT. Indeed, an army of various styles of coffee is pouring in, targeting the Chinese people's pockets. Whether it is American style, British style, Korean style, literature and art control or gem, behind the racing enclosure in different factions of cafes

2014-04-27
How much does a cup of coffee cost?

How much does a cup of coffee cost?

Pickers pluck coffee beans from a coffee plantation on the outskirts of San Jose, Costa Rica, to a Cajueira hanging from his chest. In Central America, the world's main coffee-producing region, cajuela is both a coffee basket and a unit of work. Pick a cajuela (15kg) coffee bean for $2. Although that's not enough to buy a cup at Starbucks in San Jose.

2015-08-04
Coffee shop owner's eight deadly sins: how to run a coffee shop better

Coffee shop owner's eight deadly sins: how to run a coffee shop better

Domestic cafes, in addition to Starbucks (special reading), COSTA and other chain brands, the base of single stores is very large. These cafes are well run, first of all, because they all have a good boss. Unfortunately, there are not often good bosses, but there are many weird bosses. Here are 8 ways for a weird owner to kill a cafe. After the opening, did you think that the prince and

2016-01-25
How long can the cafe opened by China Mobile last?

How long can the cafe opened by China Mobile last?

Sinopec sold gas stations to China Mobile to open cafes, we have seen once again, in the rapid development of the Internet economy today, the value of physical channels is not decreasing, but increasing. China Mobile has opened a cafe. It must have shocked a lot of friends. In fact, it is not surprising that since coffee sellers can enter the communications operation, it is only one for the operator to open a coffee shop.

2015-09-22
The basic knowledge of Coffee in Chinese Coffee Culture

The basic knowledge of Coffee in Chinese Coffee Culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2015-08-19
The basic knowledge of Fine Coffee in Chinese Coffee Culture

The basic knowledge of Fine Coffee in Chinese Coffee Culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2015-06-13
Why does the cafe crowdfunding become so

Why does the cafe crowdfunding become so "sad"?

In August 2013, 66 returnees from all over the world, Bai Fumei, each invested 20, 000 yuan to raise 1.32 million yuan to create China's first female crowdfunding cafe Her Coffee. Almost all of these beautiful shareholders have the background of famous foreign universities, and most of them work in investment banking, fund and Internet industry. at first, only eight or nine people got together to open a coffee shop because of the money.

2015-08-11
Post-80s boys give up their high annual salary to run cafes and sell

Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

Besides coffee and dessert, what else can you buy in the cafe? It is located in a cafe called Planet 612 on Changshou Road, which sells a special product idea. The owner of the planet is Lu Liren, a Shanghai guy who just turned 30 this year. Without that resignation, he would still have an annual salary of more than 500000 yuan in a well-known bank. Out of interest, but also to help his wife complete a romantic

2015-08-07
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
Many people's Cafe-Democratic Management Model

Many people's Cafe-Democratic Management Model

This is a cafe with an average age of 25 and co-funded by 79 people; it promotes a democratic management model and they position the business model as an offline SNS. "Entrepreneurship" magazine interview / Zheng Jiangbo Xia Hongwen / Xia Hong mosquito er Niu (net name) may not have thought of the idea that came out within an hour, when she wrote on Douban on January 6th with the title: let's spend 2000 yuan

2014-06-04
Definition of ESPRESSO quality espresso

Definition of ESPRESSO quality espresso

Coffee, what is it? A drink, a carrier of taste, a way to feel the details of life. When you are in a cafe to enjoy a cup of coffee packaged by various cultures, have you ever thought about and learned to identify whether you are drinking a perfect cup of coffee, rather than spending dozens of yuan to drink pot water? so that you always think that coffee is bitter.

2015-03-17
Coffee aficionados' Holy Land Kalumeng Cafe

Coffee aficionados' Holy Land Kalumeng Cafe

Kalumeng Cafe is a very old Japanese coffee shop, the owner is a Japanese, and its Chinese leader, Mr. Yuan, belongs to the category of boutique coffee. In the industry, especially in the circle of coffee enthusiasts, enjoy a very high reputation. Although I have been in contact with Italian coffee, I have little contact with it, but I still respect their cognition very much.

2014-07-25
China Coffee Information Shaanxi's first crowdfunding

China Coffee Information Shaanxi's first crowdfunding "financier Coffee" opens

When crowdfunding is in the ascendant and becoming more and more intense, there is a kind of crowdfunding that deserves more attention. The crowdfunding is not just for small business or creative people to provide the first money to start the project, but through crowdfunding to gather a group of like-minded people to build a platform to create greater value. On February 1, Xi'an financier Coffee officially opened, which is different from ordinary Internet grassroots crowdfunding.

2015-02-07

"Spring in Spring": there is a cafe in Guangzhou that can give money as it pleases.

In an inconspicuous courtyard on Erheng Road in the village, there is a cafe with no marked price of drinks, coffee buffet, pay-as-you-go, and not just a coffee shop. Place of tide play: No. 21 of Chenglong Street, Chengjie, Erheng Road, Tianhe District, Guangzhou City (Metro Line 5 staff Village exit A can be seen) Tide play in an inconspicuous courtyard on Erheng Road, Tianhe District, Guangzhou City.

2014-09-10
Letter | Chinese coffee, is your opponent milk tea or Lafite? Talk about Chinese coffee.

Letter | Chinese coffee, is your opponent milk tea or Lafite? Talk about Chinese coffee.

Author | Feng Ben, founder and editor of Biel Coffee Station | Cafe sir, I believe everyone will sigh: Chinese coffee is too expensive! Recently, almost all coffee companies have learned to come up with a data (the content is nothing more than how many cups per capita in China, how many cups next door, how many cups are there, how many cups are there in the market last year, how many tens of thousands of growth, and how much is expected this year?

2015-12-23
Power and money dispute between Hougu Coffee and PE

Power and money dispute between Hougu Coffee and PE

Since June 28th, Yunnan Dehong Hougu Coffee Co., Ltd. (hereinafter referred to as Hougu Coffee), the largest local instant coffee manufacturer in China, has finally returned to the negotiating table after months of stalemate with its PE investors.

2014-05-30
The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

With the approach of winter, many independent cafes have begun to shout coldly: in Guangzhou, 70% of cafes are losing money; in Xiamen, which has the highest density of cafes in China, less than 30% of the 2000 cafes are profitable; Hangzhou is in a model of 30% profit, 40% flat, and 30% loss profit, mostly by chain giants that can make a lot of money by volume, independent cafes are not.

2015-12-07
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